Mobile-Friendly: Data, Thoughts and Updates
By Amber Hyde, Creative Coordinator
Being mobile these days is more than just a fad, it is a trend. It is part of everyday life. According to GlobalWebIndex, “80% of online adults now own a smartphone, while almost 50% have a tablet.” And out of that 80%, 75% use the device to search online. These are huge numbers. Mobile device users will continue and increasingly want access to the web anytime, anywhere. Businesses need to be prepared and adjust their online web presence to meet the changes that come with growing trends, including a big one- Google mobile rankings.
If you’re not one that needs to keep up with new technology trends or the ever-changing Google algorithms, that’s all right, I’m here to fill you in. Google has just recently updated their algorithms and have “made it easier for users to find mobile-friendly web pages” and will be using “mobile-friendliness as a ranking signal.” Google says “ this change will affect mobile searches in all languages worldwide and will have a significant impact in our search results. Consequently, users will find it easier to get relevant, high quality search results that are optimized for their devices.”
So what does this mean for your business and your web presence? This means that when a person is searching on Google for items or your company on their mobile device, if your website is not mobile-friendly, Google will begin to rank it lower in the search results. This will ultimately result in fewer views/clicks on your website. Why would you want that to happen, with 75% of smartphone users searching online on their mobile devices! I say that it is a necessity to go mobile with your website. This can involve simply adding a mobile friendly version to your current website, or going for a full update on your entire website to keep everything fresh, innovative, consistent and to increase your web presence to produce top ranking results in Google, to continually grow your business.
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