Ink Publishing & Design announces affiliation with Lil SociaLyte

Ink Publishing & Design announces affiliation with Lil SociaLyte

FOR IMMEDIATE RELEASE
May 28, 2015

Louisville – Ink Publishing & Design announces its expansion and progression by affiliating with digital marketing company, Lil SociaLyte, LLC who offers a state-of-the-art text marketing program.

Poised for growth, this proactive approach for the future allows Ink Publishing & Design to build upon its already established social media marketing services and bring text marketing to its customers.

“This is really about looking long term for both companies and building on our menu of services to clients,” said Ink Publishing & Design President Yetta Blair.

Established in 1999, Ink Publishing & Design has more than 16 years of marketing experience and is supported by an experienced staff to facilitate any size marketing, publishing and design project.

Lil SociaLyte is headed by CEO and founder, Ellie Blair. Ellie has ten years experience in marketing and brings fresh and exciting ideas to engaging customers and helping businesses add to their bottom lines.

“This change enhances the positive growth the employees of Ink Publishing & Design have created since we started and we are excited by the possibilities,” said Yetta Blair. “By sharing resources and being affiliated with Lil SociaLyte, we can grow and expand our client services.”

Ink Publishing & Design is located in Louisville, KY and located at:

833 Valley College Drive
Suite 8
Louisville, KY 40272
502-271-1166

www.inkmagazines.com

Yetta Blair founded Ink Publishing and Design in 1999, with a passionate drive to produce high quality custom company magazines for organizations. Fast-forward to nearly two decades later and IPD is now thriving as a strong and nimble creative marketing agency offering a menu of products to help clients market their business and communicate with their customers. They offer website design, graphic design, custom developed company magazines, help in self published books, email marketing, printing and now text marketing. They are client focused and results oriented and do everything they can to ensure they are delivering a high quality product each and every time.

Mobile-Friendly: Data, Thoughts and Updates

Mobile-Friendly: Data, Thoughts and Updates
By Amber Hyde, Creative Coordinator

Being mobile these days is more than just a fad, it is a trend. It is part of everyday life. According to GlobalWebIndex, “80% of online adults now own a smartphone, while almost 50% have a tablet.” And out of that 80%, 75% use the device to search online. These are huge numbers. Mobile device users will continue and increasingly want access to the web anytime, anywhere. Businesses need to be prepared and adjust their online web presence to meet the changes that come with growing trends, including a big one- Google mobile rankings.

If you’re not one that needs to keep up with new technology trends or the ever-changing Google algorithms, that’s all right, I’m here to fill you in. Google has just recently updated their algorithms and have “made it easier for users to find mobile-friendly web pages” and will be using “mobile-friendliness as a ranking signal.” Google says “ this change will affect mobile searches in all languages worldwide and will have a significant impact in our search results. Consequently, users will find it easier to get relevant, high quality search results that are optimized for their devices.”

So what does this mean for your business and your web presence? This means that when a person is searching on Google for items or your company on their mobile device, if your website is not mobile-friendly, Google will begin to rank it lower in the search results. This will ultimately result in fewer views/clicks on your website. Why would you want that to happen, with 75% of smartphone users searching online on their mobile devices! I say that it is a necessity to go mobile with your website. This can involve simply adding a mobile friendly version to your current website, or going for a full update on your entire website to keep everything fresh, innovative, consistent and to increase your web presence to produce top ranking results in Google, to continually grow your business.

Check here if your site is mobile-friendly!