Friday, July 18, 2014

Color Personality Chart


Color Personality Chart|By Amber Hyde 
When working on a design project, whether it be graphic design, website design, or even interior spaces, color is the unifying feature. Color creates an instant subconscious judgment. Every color and every shade creates associations and has a unique personality surrounding it. Created below is a color chart to help you better understand colors and the personalities they associate with. 
For example, take a look at the medical field, they tend to stick with shades of blue, and this is because of its personality of evoking cleanliness and a sense of protection and intelligence! So keep this in mind the next time you are working on a project, and even trying different colors just to see how that affects the overall feel of the work.


Monday, July 14, 2014

Business Networking Do's and Dont's


Business Networking Do's and Dont's
By Sarah Gaither

After attending my fair share of business networking events, I have seen a few people ruin great opportunities. They either didn't know or didn't care about some general social networking etiquette. Thus, I have compiled a general list of business Networking do's and dont's to share.

DO pass out your business card. You never know when someone is going to need your services or vice versa. 
DO follow up by adding that person on the appropriate networking site. This allows you to stay in front of them. For example, I add everyone who has given me a business card from a networking event to my Linkedin Profile; its a professional business networking website. 
DON'T add someone that you met at a business event, to your personal social media platform like Facebook or Twitter. Unless you two have become good friends; or have mutual friends; the CEO you met at last weeks luncheon doesn't need to know that you are out on a girls night! 
DON'T assume because someone of the opposite sex gives you their business card that they are inviting you to contact them at work for personal reasons. I promise you guys, if she wants you to call her, she will make up a reason to give you her personal, line or cell phone number! Girls, the same goes for you, he is going to love explaining to his boss that the girl on the other line isn't potential business. 
DON'T treat networking events like a night out.  A lot of networking events are at a bar or involve alcohol. Even if you are nervous I would enforce a strict one or two drink maximum, depending on your tolerance. And as much as we all love the song, shots are not appropriate either. 
DO have a little fun and enjoy yourself. You are there for business, but your not pitching your product. You are trying to establish a relationship with someone new. 
DON'T be on your phone, it makes you look bored and un-interested in talking. 
DO, go mingle!!

There are numerous ways to network your business. Business networking events are just one of the more traditional ways to do so. If you need high quality business cards for your next business networking event, or want to create a leave behind/mailer to re-connect with your new business contacts let us know!  Ink Publishing and Design's design team specializes in creating one of a kind pieces to help each client of ours stand out in the crowd. 

We also encourage you to share your Businesse Networking Do's and Dont's!