Friday, June 12, 2015

An 80’s Looking Website Isn’t so Groovy!




An 80’s Looking Website Isn’t so Groovy!
By Yetta Blair

You may be asking yourself, can I run a business and not have an updated looking website?  The answer is yes.  It’s obvious that you can run a business without an updated website. Some companies run their business without having any website. But investing in a well designed, well thought out website can definitely help your business generate more leads, increase sales and be more successful.

An up to date, modern looking web presence is good for any business.  It reflects your brand. It shows your customers you care about details and you care about staying up to date in the market.  Updating your website creates a buzz and can bring fresh energy to your business. Just as you would make an investment in traditional advertising, the company phone and your printed brochure, the investment in a website will bring you tangible and intangible benefits.

Having a professional web presence on the Internet is good for your existing customers, potential customers, employees and partners. An attractive looking website will encourage visitors to stay longer on your website giving them an opportunity to know more about your products or services – potentially increasing sales.  Another reason a successful business needs to update their website is the growing number of mobile users. If your website is not set up to be mobile friendly, it needs to be. Being mobile friendly and up to date will give you a better chance of capturing the attention of mobile customers and improve your SEO and rankings on Google.

Whether a quality website helps you make a good first impression with a new visitor or makes it easier for existing visitors to do business with you, having an effective, up to date, web presence can make your business more successful.  More people than ever are online and the numbers continue to grow exponentially so make sure your business is out there and looking its best.

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