Ink Publishing & Design announces affiliation with Lil SociaLyte
FOR IMMEDIATE RELEASE
May 28, 2015
Louisville – Ink Publishing & Design announces its expansion and progression by affiliating with digital marketing company, Lil SociaLyte, LLC who offers a state-of-the-art text marketing program.
Poised for growth, this proactive approach for the future allows Ink Publishing & Design to build upon its already established social media marketing services and bring text marketing to its customers.
“This is really about looking long term for both companies and building on our menu of services to clients,” said Ink Publishing & Design President Yetta Blair.
Established in 1999, Ink Publishing & Design has more than 16 years of marketing experience and is supported by an experienced staff to facilitate any size marketing, publishing and design project.
Lil SociaLyte is headed by CEO and founder, Ellie Blair. Ellie has ten years experience in marketing and brings fresh and exciting ideas to engaging customers and helping businesses add to their bottom lines.
“This change enhances the positive growth the employees of Ink Publishing & Design have created since we started and we are excited by the possibilities,” said Yetta Blair. “By sharing resources and being affiliated with Lil SociaLyte, we can grow and expand our client services.”
Ink Publishing & Design is located in Louisville, KY and located at:
833 Valley College Drive
Suite 8
Louisville, KY 40272
502-271-1166
www.inkmagazines.com
Yetta Blair founded Ink Publishing and Design in 1999, with a passionate drive to produce high quality custom company magazines for organizations. Fast-forward to nearly two decades later and IPD is now thriving as a strong and nimble creative marketing agency offering a menu of products to help clients market their business and communicate with their customers. They offer website design, graphic design, custom developed company magazines, help in self published books, email marketing, printing and now text marketing. They are client focused and results oriented and do everything they can to ensure they are delivering a high quality product each and every time.
Mobile-Friendly: Data, Thoughts and Updates
By Amber Hyde, Creative Coordinator
Being mobile these days is more than just a fad, it is a trend. It is part of everyday life. According to GlobalWebIndex, “80% of online adults now own a smartphone, while almost 50% have a tablet.” And out of that 80%, 75% use the device to search online. These are huge numbers. Mobile device users will continue and increasingly want access to the web anytime, anywhere. Businesses need to be prepared and adjust their online web presence to meet the changes that come with growing trends, including a big one- Google mobile rankings.
If you’re not one that needs to keep up with new technology trends or the ever-changing Google algorithms, that’s all right, I’m here to fill you in. Google has just recently updated their algorithms and have “made it easier for users to find mobile-friendly web pages” and will be using “mobile-friendliness as a ranking signal.” Google says “ this change will affect mobile searches in all languages worldwide and will have a significant impact in our search results. Consequently, users will find it easier to get relevant, high quality search results that are optimized for their devices.”
So what does this mean for your business and your web presence? This means that when a person is searching on Google for items or your company on their mobile device, if your website is not mobile-friendly, Google will begin to rank it lower in the search results. This will ultimately result in fewer views/clicks on your website. Why would you want that to happen, with 75% of smartphone users searching online on their mobile devices! I say that it is a necessity to go mobile with your website. This can involve simply adding a mobile friendly version to your current website, or going for a full update on your entire website to keep everything fresh, innovative, consistent and to increase your web presence to produce top ranking results in Google, to continually grow your business.
Last Spring we rolled out a much needed update to our Ink Publishing and Design website. It featured more contemporary design, better functionality and ease of use for our viewers. But, just as fast as technology and business changes, our concepts were changing and we were already thinking about how we could take our website to the next level. This is where we introduce IPD 2.0, which incorporates many of the same design elements and aesthetics, but presents a more polished and refined website than the previous year.
Our main concept for the update was to now present viewers with what they want/need to see, our work. Not only can a potential customer read about what all we have to offer, but they are first and foremost presented with the quality of our design and how we execute those services.
With IPD 2.0 we also moved to a new building platform, allowing use to control more of the design elements to ultimately provide the look and functionality that we knew we needed! This new platform is not only unique from other platforms that the majority of website designers use, but it is very user friendly and can be used to maximize mobile and tablet design.
We are firm believers that your website is "your marketing director, top sales rep and PR all in one". We encourage everyone to check out the new site, www.inkmagazines.com, and all the marketing and design services we are providing to our clients. And if you have any questions or would like to talk to use about updating your website, don’t hesitate to give us a call at 502.271.1166.
Color Personality Chart|By Amber Hyde
When
working on a design project, whether it be graphic design, website design, or
even interior spaces, color is the unifying feature. Color creates an instant
subconscious judgment. Every color and every shade creates associations and has
a unique personality surrounding it. Created below is a color chart to help you
better understand colors and the personalities they associate with.
For
example, take a look at the medical field, they tend to stick with shades of
blue, and this is because of its personality of evoking cleanliness and a sense
of protection and intelligence! So keep this in mind the next time you are
working on a project, and even trying different colors just to see how that
affects the overall feel of the work.
