Updating Logo is a Good Way to Create Company Buzz

Updating Logo is a Good Way to Create Company Buzz 

By Yetta Blair 

Think about the last time you updated a room in your house.  Maybe you replaced the carpeting with hardwood floors or you replaced the outdated pink ceramic tile in your bathroom.  Remember the feeling of excitement and joy it brought when you invited friends over to show off the new changes.  You created a buzz and a feeling that is lasting.  You can do the same for your company by updating an out of date logo.  

Taking your logo out of the vault, and dusting it off every five years is a good way to keep things fresh and create a buzz about your company.  And, updating your logo doesn’t have to be a daunting task.  Here are a few tips to simplify the process.

1. Keep your company’s message and personality in mind when updating your logo.  Changes should always strengthen and reflect core values.
 
2. You do not have to throw out the old to bring in the new.  Sometimes, you just want to tweak what you already have. Maybe updating some elements and colors is all you need to do to give it a fresh updated look.  This will insure you do not lose the brand awareness that you have built over the years with the current version of your logo.
 
3. Keep social media in mind. Does the old size work well with social media?   If not, be sure to include a version of your updated logo that works with Facebook, Twitter, linked-in, etc. 
 
4. People remember shape first, color second and content third.  We have a built-in memory connection to the meaning of shapes and color. Skilled designers can update your logo in a way that reflects your company’s message and personality while keeping these elements in mind.

Your company logo is a symbol that represents the company, and its service or products.  And remember, you do not have to throw it out completely and start over to give it a fresh, up to date look.