Make Your Brand Memorable

By Amber Hyde With today’s technology we have access to a wealth of information.  We are also bombarded with advertising and imagery everywhere; online, television, on our phones, and even billboards. This amount of material can sometimes result in information overload and when faced with information overload, people have learned to skim past a company’s brand or worse, ignore it all together. So, in this world of skimming and ignoring, how do businesses reach their customers and potential customers?  Engaging images and good design is a great place to start. By nature, humans are visual creatures who are good at absorbing and remembering images and colors.  Our goal as designers is to help a company and their brand stand out in the crowd of information and be memorable.  So, how do you accomplish this with images and design?    First, focus on strong engaging graphics that are relevant and meaningful.  Personally I am a sucker for clean, thoughtful design, something that has multiple layers, which allows viewers/customers to relate to it on their own level. We, at Ink Publishing & Design focus on creating that one ad, that one magazine, that one brochure, that stands out

and will make someone stop and take a look at it because the design and imagery stands out.  Good creative professional design will help your brand stand out and be memorable. Second, draw customers to your brand by staying consistent with your brands look.  You need to keep the look of your brand consistent across all platforms, which include print material, websites, blogs, and social media.  Sounds simple enough, but it is surprising how many brands do not keep a consistent look across all media.  Because of this, taking that extra step to keep a cohesive look will make a brand memorable and perhaps a bit unique.  But even more so, your customers will recognize it is you if you are consistent with your brand. I want to share with you some inspiration. I have included images of branding that I was drawn to and that I think speaks volumes on this subject of reaching customers, through good design and images and by keeping a consistent look.

5 W's of Blogging

Creating a magazine for your Medical practice made easy.

Objects May Not Be As They Appear!

By: Amber Hyde | Creative Coordinator

Paper is New...

If you are interested in learning more about Paper, 

here is a link to Facebooks video https://www.facebook.com/paper

If you do try it out, let us know what you think!

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Why a Company Magazine for your medical practice is an Important Partner for Social Media Marketing

By Yetta Blair, President Ink Publishing & Design

As someone who develops and publishes custom magazines for medical groups and companies of all sizes, one question I am often asked by customers is how to incorporate their magazine into social media marketing to maximize its benefits. 

It is a valid question and here are a few points that show why company magazines are excellent social media marketing partners.

First, unless you have an English degree and love writing, creating relevant meaningful content is one of the most expensive and time consuming activities of social media marketing. However in essence, each issue of your magazine creates high quality relevant content that your patients have an interest in reading and which you can utilize with no additional effort in social media.

For example:

Your entire magazine becomes a post. You can post a link to the digital edition of your magazine on facebook, linkedin, youtube, twitter or any other social media platform your group uses. The link to your magazine can then be easily shared creating endless opportunities for increased distribution with no additional effort.

Each article becomes a separate post. Ink Publishing and Design can provide you with separate pdf’s of designed articles from your magazine and you can then make each of those pdfs a separate post.   If you post once a week, the content from one issue can easily create 11 weeks+ of relevant meaningful content to post. That is more than 1/5 of your annual posts.

Second, besides content creation, another important reason magazines and social media make good partners is that they effortlessly help promote each other and therefore help grow your business. Inside the printed version of your magazine, you can promote the social media platforms your medical group uses through creative graphic design. This will create opportunities to increase your fans and followers and expand those marketing efforts. And likewise, through social media you can create excitement and expectation for the next issue of your publication’s print date by posting news on the release date and content of the next issue.

Given these factors alone, it becomes obvious why Partnering Your Practice magazine with your Social Media Marketing is a terrific opportunity and one you will not want to pass up.