Ink Publishing & Design announces affiliation with Lil SociaLyte

Ink Publishing & Design announces affiliation with Lil SociaLyte

FOR IMMEDIATE RELEASE
May 28, 2015

Louisville – Ink Publishing & Design announces its expansion and progression by affiliating with digital marketing company, Lil SociaLyte, LLC who offers a state-of-the-art text marketing program.

Poised for growth, this proactive approach for the future allows Ink Publishing & Design to build upon its already established social media marketing services and bring text marketing to its customers.

“This is really about looking long term for both companies and building on our menu of services to clients,” said Ink Publishing & Design President Yetta Blair.

Established in 1999, Ink Publishing & Design has more than 16 years of marketing experience and is supported by an experienced staff to facilitate any size marketing, publishing and design project.

Lil SociaLyte is headed by CEO and founder, Ellie Blair. Ellie has ten years experience in marketing and brings fresh and exciting ideas to engaging customers and helping businesses add to their bottom lines.

“This change enhances the positive growth the employees of Ink Publishing & Design have created since we started and we are excited by the possibilities,” said Yetta Blair. “By sharing resources and being affiliated with Lil SociaLyte, we can grow and expand our client services.”

Ink Publishing & Design is located in Louisville, KY and located at:

833 Valley College Drive
Suite 8
Louisville, KY 40272
502-271-1166

www.inkmagazines.com

Yetta Blair founded Ink Publishing and Design in 1999, with a passionate drive to produce high quality custom company magazines for organizations. Fast-forward to nearly two decades later and IPD is now thriving as a strong and nimble creative marketing agency offering a menu of products to help clients market their business and communicate with their customers. They offer website design, graphic design, custom developed company magazines, help in self published books, email marketing, printing and now text marketing. They are client focused and results oriented and do everything they can to ensure they are delivering a high quality product each and every time.

Mobile-Friendly: Data, Thoughts and Updates

Mobile-Friendly: Data, Thoughts and Updates
By Amber Hyde, Creative Coordinator

Being mobile these days is more than just a fad, it is a trend. It is part of everyday life. According to GlobalWebIndex, “80% of online adults now own a smartphone, while almost 50% have a tablet.” And out of that 80%, 75% use the device to search online. These are huge numbers. Mobile device users will continue and increasingly want access to the web anytime, anywhere. Businesses need to be prepared and adjust their online web presence to meet the changes that come with growing trends, including a big one- Google mobile rankings.

If you’re not one that needs to keep up with new technology trends or the ever-changing Google algorithms, that’s all right, I’m here to fill you in. Google has just recently updated their algorithms and have “made it easier for users to find mobile-friendly web pages” and will be using “mobile-friendliness as a ranking signal.” Google says “ this change will affect mobile searches in all languages worldwide and will have a significant impact in our search results. Consequently, users will find it easier to get relevant, high quality search results that are optimized for their devices.”

So what does this mean for your business and your web presence? This means that when a person is searching on Google for items or your company on their mobile device, if your website is not mobile-friendly, Google will begin to rank it lower in the search results. This will ultimately result in fewer views/clicks on your website. Why would you want that to happen, with 75% of smartphone users searching online on their mobile devices! I say that it is a necessity to go mobile with your website. This can involve simply adding a mobile friendly version to your current website, or going for a full update on your entire website to keep everything fresh, innovative, consistent and to increase your web presence to produce top ranking results in Google, to continually grow your business.

Check here if your site is mobile-friendly!

Ink Publishing and Design 2.0

Last Spring we rolled out a much needed update to our Ink Publishing and Design website. It featured more contemporary design, better functionality and ease of use for our viewers. But, just as fast as technology and business changes, our concepts were changing and we were already thinking about how we could take our website to the next level. This is where we introduce IPD 2.0, which incorporates many of the same design elements and aesthetics, but presents a more polished and refined website than the previous year.

Our main concept for the update was to now present viewers with what they want/need to see, our work. Not only can a potential customer read about what all we have to offer, but they are first and foremost presented with the quality of our design and how we execute those services. 

With IPD 2.0 we also moved to a new building platform, allowing use to control more of the design elements to ultimately provide the look and functionality that we knew we needed! This new platform is not only unique from other platforms that the majority of website designers use, but it is very user friendly and can be used to maximize mobile and tablet design.

We are firm believers that your website is "your marketing director, top sales rep and PR all in one". We encourage everyone to check out the new site, www.inkmagazines.com, and all the marketing and design services we are providing to our clients. And if you have any questions or would like to talk to use about updating your website, don’t hesitate to give us a call at 502.271.1166.

Social Media Explained...with bacon! Because it Just Makes Sense.

Mission First. Brand Second.

Mission first. Brand second. 

By Yetta Blair


Recently I was asked by a young organization to help them with their marketing materials and branding. After meeting with them and reviewing their current materials, they were surprised, when I told them the first step to building their organization’s brand was to fine-tune their mission statement. They had a good start on a mission statement but it still read more like goals to reach a mission, instead of a mission statement itself. It had no passion. It had no direction. It had no soul. It gave no real clue as to the organizations brand.

Your mission statement is the soul of your brand and it should drive everything else your business does. It is your “why”. It is the very reason your organization does what it does. It provides your company direction. It helps you stay focused and clear. It is a reminder to each member of your organization of where you are going, what you are doing and why you are doing it. It keeps you moving in the right direction and it can take your business to the next level.

Up until now, you may not have considered your mission statement to be all that important or relevant to your business brand. But, your mission is your core purpose and it defines your brand. Once your mission statement defines your brand, taking steps to build on that brand and establishing a significant and differentiated presence in the market, should fall easily into place. A highly skilled design company can then easily assist in creating marketing materials, logo designs, website updates and more that reflect your brand. But, first things first.

Here are some tips on how to develop your mission statement

• Start by asking yourself questions such as:

What do we do? 

Who are our customers or the people we aim to help?

What’s our role?

Why did we organize this business? What is our long term and short term plans?

What image do we want to convey? What is our style, culture?

• When writing your mission statement make sure to:

Write it with a goal that’s an action, not a sentiment.

Make it quantifiable.

Use vibrant exciting words but match your company’s personality.

Create dynamic visual images and inspire action.

Keep it short. Leave out the fluff.

Write it in a way that signals what your business is about.

Be clear about your passion and values for operating your organization.

Revise it when necessary.

Believe in your own statement. If you do not, your customers will pick up on that.

Examples of Mission Statements

Facebooks mission 

“Facebook's mission is to give people the power to share and make the world more open and connected.”

Coca‑Cola Company Mission
 

Our mission is:

· To refresh the world - in mind, body and spirit 

· To inspire moments of optimism - through our brands and actions 

· To create value and make a difference everywhere we engage

McDonald’s mission 

“McDonald's brand mission is to be our customers' favorite place and way to eat and drink. Our worldwide operations are aligned around a global strategy called the Plan to Win, which center on an exceptional customer experience – People, Products, Place, Price and Promotion. We are committed to continuously improving our operations and enhancing our customers' experience.”

General Motor’s mission

"G.M. is a multinational corporation engaged in socially responsible operations, worldwide. It is dedicated to provide products and services of such quality that our customers will receive superior value while our employees and business partners will share in our success and our stock-holders will receive a sustained superior return on their investment."

American Red Cross mission

The American Red Cross, a humanitarian organization led by volunteers and guided by its Congressional Charter and the Fundamental Principles of the International Red Cross Movement, will provide relief to victims of disaster and help people prevent, prepare for, and respond to emergencies.

Google’s Mission

Google's mission is to organize the world's information and make it universally accessible and useful."

Color Personality Chart

Color Personality Chart|By Amber Hyde 

When working on a design project, whether it be graphic design, website design, or even interior spaces, color is the unifying feature. Color creates an instant subconscious judgment. Every color and every shade creates associations and has a unique personality surrounding it. Created below is a color chart to help you better understand colors and the personalities they associate with. 

For example, take a look at the medical field, they tend to stick with shades of blue, and this is because of its personality of evoking cleanliness and a sense of protection and intelligence! So keep this in mind the next time you are working on a project, and even trying different colors just to see how that affects the overall feel of the work.

Business Networking Do's and Dont's

Business Networking Do's and Dont's

By Sarah Gaither

After attending my fair share of business networking events, I have seen a few people ruin great opportunities. They either didn't know or didn't care about some general social networking etiquette. Thus, I have compiled a general list of business Networking do's and dont's to share.

DO pass out your business card. You never know when someone is going to need your services or vice versa. 

DO follow up by adding that person on the appropriate networking site. This allows you to stay in front of them. For example, I add everyone who has given me a business card from a networking event to my Linkedin Profile; its a professional business networking website. 

DON'T add someone that you met at a business event, to your personal social media platform like Facebook or Twitter. Unless you two have become good friends; or have mutual friends; the CEO you met at last weeks luncheon doesn't need to know that you are out on a girls night! 

DON'T assume because someone of the opposite sex gives you their business card that they are inviting you to contact them at work for personal reasons. I promise you guys, if she wants you to call her, she will make up a reason to give you her personal, line or cell phone number! Girls, the same goes for you, he is going to love explaining to his boss that the girl on the other line isn't potential business. 

DON'T treat networking events like a night out.  A lot of networking events are at a bar or involve alcohol. Even if you are nervous I would enforce a strict one or two drink maximum, depending on your tolerance. And as much as we all love the song, shots are not appropriate either. 

DO have a little fun and enjoy yourself. You are there for business, but your not pitching your product. You are trying to establish a relationship with someone new. 

DON'T be on your phone, it makes you look bored and un-interested in talking. 

DO, go mingle!!

There are numerous ways to network your business. Business networking events are just one of the more traditional ways to do so. If you need high quality business cards for your next business networking event, or want to create a leave behind/mailer to re-connect with your new business contacts let us know!  Ink Publishing and Design's design team specializes in creating one of a kind pieces to help each client of ours stand out in the crowd. 

We also encourage you to share your Businesse Networking Do's and Dont's!